Jeans Source: Supplied
AN INDEPENDENT artist has taken some of most iconic logos from Western companies and given them a unique makeover.
Mehmet Gozetlik said his exhibit Chinatown offers a Chinese translation of popular Western trademarks.
“It’s a carefully arranged series of artworks showcasing 20 well-known western brand logos
with maintained visual and narrative continuity,” he said.
To achieve the result, Gozetlik removed the brand names and replaced them with Chinese characters that reflect the product they sell.
He then rendered the images in neon lights in attempt to mimic signs found in a Chinatown street.
The artist said the reworked logos also offer perspective on how strange these Western logos must look to the Chinese when they are in English.
“Chinatown pushes viewers to ask themselves what it means to see, hear and become fully aware,” he said.
Have a look at the some of the logos below and see how many you can pick.
Let us know your findings in the comments.
Soft drink Source: Supplied
Coffee Source: Supplied
Computer Source: Supplied
Astronaut Source: Supplied
Engine oil Source: Supplied
Credit card Source: Supplied
Gasoline Source: Supplied
Hamburger Source: Supplied
Grocery Store Source: Supplied
Toy Source: Supplied
Sneakers Source: Supplied
Homewares store Source: Supplied
1. Levis
2. Pepsi
3. Starbucks
4. Intel
5. NASA
6. Castrol
7. MasterCard
8. Shell
9. Burger King
10. 7/11
11. Lego
12. Converse All Star
13. Ikea
Không có nhận xét nào:
Đăng nhận xét